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Liquid Applied Roofing 2020: Market Data and Insights

In 2018, liquid applied roofing (LAR) demand was estimated to be nearly $1 billion at the net manufacturer level. Liquid Applied Roofing is the fastest growing segment of roofing industry in North America. While this segment represents only 14% of the total roofing market today, these roof coatings are used primarily in reroofing (including maintenance and restoration), which represents over 85% of overall demand for all commercial roofing.

Principia’s Liquid Applied Roofing 2020 data product will provide a deeper analysis of what is driving LAR demand and growth. The data product uses 2019 as a baseline to analyze demand by material, region, building type, construction type, distribution channel, and supplier, as well as provides a year-over-year forecast through 2022.

Features and insights that will be delivered with Liquid Applied Roofing 2020 include:

  • Interactive market demand, supply, and forecast growth dashboards
  • Summary overview of market size, trends, developments and future outlook
  • Voice of Customer insights about material decision makers, decision drivers, installation practices, and the impact of code adoption on building practices

Principia’s innovative, online data products deliver an unequaled, 360° industry view of supply and demand for the commercial roofing market. Principia’s proprietary online platform enables users to access the data and summaries and instantly customize data views to support decision making, marketing or sales needs.

For more information, download Principia’s Liquid Applied Roofing 2020  brochure or contact us today.

U.S. Residential Roofing Market Demand At A Glance

Principia’s DemandBuilder® Residential Roofing data product provides roofing manufacturers, distributors, and dealers access to the data and market intelligence needed to determine current and projected residential roofing demand and key insights on market dynamics. 

A range of topics included in DemandBuilder® Residential Roofing include:  

  • Current and forecast market demand by region, material type, construction type, and unit type 
  • Headwinds and tailwinds influencing the roofing industry 
  • Key takeaways about the roofing market demand and growth

DemandBuilder® Residential Roofing was updated in August 2019 with data and insights from 2018 and forecast demand through 2021. For more information about Principia’s DemandBuilder® for residential roofing, contact us today. 

Five Questions About Residential Roofing Demand

Accurate and reliable data is crucial when making strategic and informed decisions. Utilizing Principia’s DemandBuilder®, manufacturers, distributors, and dealers in the roofing industry can gain access to the data and market intelligence needed to determine current and projected residential roofing demand and key insights on market dynamics.

DemandBuilder® Roofing was recently updated in July 2019 with data and insights from 2018 and forecast demand through 2021 and will help answer the following questions:

Principia’s DemandBuilder® data product enables subscribers to log on from any desktop or mobile device to access data and summaries and instantly customize data views to support decision making, marketing or sales needs specific to the roofing industry.

For more information about Principia’s DemandBuilder® for residential roofing, contact us today.

What Influences Property Owners & Facility Managers When Selecting a Commercial Roofing System?

The infographic below highlights a segment of Commercial Roofing 2019‘s voice of customer data specific to property owners and facility managers and how they select new commercial roofing systems. Commercial Roofing 2019 data product features interactive dashboards, and will help your company better understand demand, growth, supply, and the voice of customer perspectives from industry participants.
For more information, download the Commercial Roofing 2019 brochure or contact us today. 

Now Available – Pro and Retail Channels in LBM Distribution

Pro and Retail Channels in LBM Distribution 2019 is now available for pre-purchase with full delivery planned for Q1 2019. This latest addition to Principia’s subscription-based data products will be delivered in a series of interactive dashboards and key insights summarized in four sections: industry revenue, leading dealers/retailers & relationships, industry growth and customer insights.
Pro and Retail Channels in LBM Distribution 2019 provides a vital benchmark analysis for pro and retail distribution revenue by dealer/ retailer, major product, supplier and region, and provides a year-over-year forecast through 2021. To learn more about this deliverable download the brochure now.

Download Brochure Now: Pro and Retail Channels in LBM Distribution 2019

Commercial Roofing – Now Available

Commercial Roofing 2018 is now available for pre-purchase with full delivery planned for Q4 2018. This latest addition to Principia’s subscription-based data products will be delivered in a series of interactive dashboards and key insights summarized in four sections: Demand, Supply, Growth and Customer Insights.

Commercial Roofing 2018 will provide a vital benchmark analysis for forecasting and business planning. Using 2017 and 2018e as a baseline, this data analyzes demand by material, construction type, distribution channel, supplier and region, and provides a year-over-year forecast through 2021.

To learn more about this expanded scope and deliverable to our ongoing coverage of the commercial roofing market, download the brochure now.

Download Now: Commercial Roofing 2018

Now Available – Commercial Insulation

Commercial Insulation 2018 is now available for pre-purchase with full delivery planned for Q4 2018. This latest addition to Principia’s subscription-based data products will be delivered in a series of interactive dashboards and key insights summarized in four sections: Demand, Supply, Growth and Customer Insights.

Commercial Insulation 2018 will provide a vital benchmark analysis for forecasting and business planning. Using 2017 and 2018e as a baseline, this data analyzes demand by material, construction type, distribution channel, supplier and region, and provides a year-over-year forecast through 2021.

To learn more about this expanded scope and deliverable to our ongoing coverage of the commercial insulation market, download the brochure now.

DOWNLOAD NOW: COMMERCIAL INSULATION 2018

Metal Roofing Market Strong and Building Momentum

The 2017 North American metal roofing market is a $3.3 billion industry at the manufacturer factory gate level according to Principia Consulting’s latest industry report, Metal Roofing 2018.  The study includes standing seam, corrugated/ribbed panels, and specialty panels, but excludes cladding and pre-engineered metal buildings.

By all accounts among metal roofing manufacturers, 2017 was a notably strong year for metal roofing and expectations point to another record year in 2018, particularly since some of the growing pains of 2017 have been assimilated and the supply chain is stronger for it.  Among the metal roofing contractors surveyed, 75% expect the market to grow over the next three years and suppliers echo similar growth expectations.

Roofing Professionals’ Metal Roofing Growth Expectations, 2017

Top Reasons Cited for Expected Growth, 2017

Growth will be driven by the expansion in both commercial and residential markets as well as by increasing acceptance of metal roofing among property owners as they come to more fully appreciate the robust performance of metal roofing and significant cost savings over the life of a roof.  With a CAGR of 7%, metal roofing is expected to reach almost $4 billion in 2020.

Metal Roofing Market: Six Key Growth Drivers

There are several key factors of metal roofing demand that support the strong growth expected in the market including:

  • The general economic and construction environment supports continued growth in metal roofing demand to 2020.
  • The continued “greening” of North American construction will increase adoption of metal roofing as cool roof energy savings and other environmentally friendly aspects assert stronger appeal to property owners.
  • Increasing life-cycle cost awareness bodes well for metal roofing, particularly in the commercial market but also among homeowners.
  • Lagging installer base should self-correct as attractive metal margins entice more contractors into the market and manufacturers further invest in contractor training and support.
  • Increasing structure in the metal roofing industry will support growth as larger players focus on expanding adoption, installation, and innovation.
  • Job-site roll-forming will continue to expedite the supply chain and facilitate metal roofing penetration.

For more details on metal roofing, see Principia’s Metal Roofing 2018 industry Report.

Learn more about Principia BuilderSeries®

Casey Olson
Roofing Industry Analyst
colson@principiaconsulting.com

$3.3 Billion Metal Roofing Market in North America to Grow 7% through 2020 According to Principia Consulting Report

The 2017 North American metal roofing market is a $3.3 billion industry at the manufacturer factory gate level according to Principia Consulting’s latest industry report.  The study includes standing seam, corrugated/ribbed panels, and specialty panels, but excludes cladding and pre-engineered metal buildings.  Demand originates roughly equally from residential and commercial markets with commercial (including agricultural structures) accounting for slightly more than half.

Metal Roofing Market Strong and Building Momentum

By all accounts among metal roofing manufacturers, 2017 was a notably strong year for metal roofing and expectations point to another record year in 2018, particularly since some of the growing pains of 2017 have been assimilated and the supply chain is stronger for it.  As Casey Olson, Principia’s roofing Industry Analyst, points out, “Among the metal roofing contractors surveyed, virtually everyone expects metal roofing to grow significantly over the next three years and suppliers echo these expectations.  Growth will be driven by expansion in both commercial and residential markets as well as by increasing acceptance of metal roofing among property owners as they come to more fully appreciate the robust performance of metal roofing and significant cost savings over the life of a roof.”  With a CAGR of 7%, metal roofing is expected to reach $4 billion by 2020.

Dominant Channel is Direct to Contractors

Unlike the general roofing market where the specialty 1-step channel dominates product distribution, half of metal roofing products flow directly from the manufacturer to the contractor or installer.  A significant portion of this is through the job-site roll-forming function where manufacturers and contractors produce the metal roof panels on-site to specifications on portable roll-forming machines.  Not only does this delivery method streamline the supply chain, it allows for greater flexibility in design which architects and specifiers report to be an appealing advantage of metal roofing.

Principia’s Metal Roofing 2018 Industry Report

The Metal Roofing 2018 Industry Report includes market demand by census region and division and is segmented by product type, metal substrate, finish, and fastener, as well as by construction market (residential versus commercial), construction type (new versus repair and remodel), building type, and distribution channel.  Using 2017 as a baseline year, the report provides forecasts through 2020 and draws upon interviews with 650 manufacturers, dealers, contractors, and builders as well as commercial property owners and managers and homeowners.

To purchase the report or learn more about the scope and content covered, please contact Frank Dix, Director of Business Development at fdix@principiaconsulting.com.

About Principia Consulting

Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry.  For over 20 years, we have helped our clients grow faster and more profitably by providing high quality information, analytics and insights.

Visit www.principiaconsulting.com for more information and the latest building materials and construction industry insights.

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Editorial Contact

Brooke Cowell
bcowell@principiaconsulting.com
610-590-4742

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