Demand Forecasting
Construction Data Analytics and Building Products Demand Data — DemandBuilder®
Drive your business growth with a comprehensive view of market demand in your segment, leveraging data, analytics, and primary research-driven insights for informed decision-making.

Market Solutions at Your Fingertips
DemandBuilder® Features
Unleash one of the most powerful tools designed and supported by Principia’s leading experts to achieve profitable growth in the building and construction industry.
Downloadable Summary
Quickly review and share with colleagues the key takeaways on current market size, trends, and developments using our quick and insightful reporting tools.
Interactive Dashboards
Access comprehensive historical, current, and forecast data for specific products, markets, and regions, further segmented by construction and unit type.
Customized Data Sets
Optimize growth strategies with customized dashboards tailored to your sales territories, providing insights to identify market demand and growth potential, powered by our construction marketing data group’s analytics.
Quarterly Updates
Gain exclusive access to the industry’s only data subscription, featuring quarterly updates derived from meticulous primary research.

Comprehensive Market Coverage
We’re proud to offer DemandBuilder® for residential and commercial market segments. If you don’t see what you’re looking for, reach out — we’re always adding new markets to our catalog.
- Residential
- Commercial

How It Works
1.
Access your customized dashboards with the help of our onboarding team.
2.
Receive quarterly forecast updates and biannual summary reports with the latest insights and market trends.
3.
Make informed decisions backed by extensive primary market research across the value chain.
FAQs about DemandBuilder®
What is DemandBuilder®?
DemandBuilder® is Principia’s construction data analytics platform. It delivers building products demand data — including historical trends, current market conditions, and five-year forecasts — across 60+ monitored markets, segmented by product, region, construction type, and unit type.
What building products does DemandBuilder® cover?
DemandBuilder® covers a broad range of residential and commercial building products. Residential categories include countertops, decking, doors, exterior trim, fencing, flooring, insulation, railing, roofing, siding, and windows. Commercial categories include doors, flooring, HVAC, insulation, and roofing.
How often is DemandBuilder® data updated?
DemandBuilder® delivers quarterly data updates derived from Principia’s primary research. Clients access current and historical construction data analytics through interactive dashboards customized to align with their sales territories and market coverage.
Does DemandBuilder® include construction demand forecasting?
Yes. DemandBuilder® includes a rolling five-year construction demand forecast for each covered product and market — so building products companies can plan production, inventory, and go-to-market strategy around where demand is heading, not just where it’s been.

Request a DemandBuilder® Demo
Your interactive demo of DemandBuilder® is just clicks away. Answer a few quick questions to get started.
Dig Deeper with Research & Consulting
Work directly with Principia’s experts to access powerful data and reporting or get tailored solutions based on the scope of your business. It’s simple: Share your goals with our team and get the research and guidance needed to reach them.

