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Latest Blog Post
Buyers of New Homes Offered Product Options: Survey Reveals Top Product Categories for Selection and Upgrades
Principia recently surveyed 300 owners of newly built homes—properties purchased brand new and never previously occupied—to understand which product categories buyers were able to customize during the purchase process.
Public Companies in Building Materials: HVAC Tops Category Performance in First Half of 2025
Countertop Replacement Driven by Existing Home Sales
Understanding the Voice of the Market: A Look at Our BuilderSeries® Homeowner Survey
Why Homeowners Replace Their Windows Earlier (and What It Means for Your Business)
Countertop Market Trends: Quartz Surges as Share Gap Widens
Navigating the Fiberglass Shortage: How the Industry Adapted
Building Material Dealers: Assessing the Frequency and Impact of Follow-up and Rush Orders
