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- Column 2
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Data Products
- Your source of truth in building and construction.Information at your fingertips – Principia’s menu of data products can be accessed whenever you need them.
- Data Services
  - Demand AssessmentProprietary demand platform
  - Supply AssessmentProprietary supply platform
  - Dealer Location DataComprehensive dealer database
  - Product DistributionLumber and materials distribution
  - Market Data on DemandCustom data extracts
- Reports
  - Demand SnapshotsMarket demand summaries
  - Supply SnapshotsMarket supply summaries
- Customer Experience
  - Contractor SatisfactionIn-depth journey mapping
  - Homeowner JourneyHomeowner purchase journey
Research & Consulting
- Your source of truth in building and construction.Fully customized research and consulting services for those looking to learn, grow or invest.
- Column 2
  - Market AssessmentDeep insights into markets
  - Product InnovationPlanning for product success
  - Go-To-Market StrategyData-fueled market strategy
- Column 3
  - Customer ExperienceInsights to attract and retain customers
  - Transaction SupportMarket based diligence support
About Us
- How We Help
- Our Team
- Careers
- Blog

Search Login Contact Us

Latest Blog Post

Sunburst diagram splitting exterior trim into traditional (cedar, vinyl, other wood) and alternative (engineered wood, cellular PVC, fiber cement) products, with value propositions for each.

Majority Rules: Alternative Exterior Trim Products Reach New Milestone

September 17, 2026

Alternative exterior trim products captured 51% of U.S. residential trim demand in 2025, surpassing traditional materials as builders prioritize durability, performance, and low maintenance.

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Map of U.S. steep slope roofing capacity changes, 2025 to first half 2026, marking new or expanded shingle plants such as Atlas in Iowa, Owens Corning in Ohio and GAF's Minneapolis closure.

Market Insights Railing DemandBuilder SupplyBuilder Principia

Residential Railing: Why Consolidation Hasn’t Eliminated Market Fragmentation

September 10, 2026

Wheel graphic of five features of a well designed decking showroom: product education, outdoor samples, realistic displays, pricing transparency and clear labels, leading to a confident purchase.

Market Insights Residential Construction Decking Principia

An Industry Analyst’s Take on the Modern Decking Showroom

September 8, 2026

Table of public building products company revenue, first half 2026 versus first half 2025: total up 7.4% to $106.2B, led by distribution at 12.4% growth, while windows and doors fell 5.3%.

Market Insights Distribution Strategy Principia

Public Building Products Company Reporting: Distribution Leads Category Performance in First Half of 2026

September 3, 2026

Diagram of four influences on residential fence buyers: budget and affordability, maintenance and durability, privacy and security needs, and HOA requirements.

Market Insights Residential Construction DemandBuilder Walls Principia

Residential Fencing: What Factors Are Influencing Today’s Fence Buyers?

September 1, 2026

Pie chart of how builders and contractors meet building insulation requirements: 58% build to performance standards, 39% to prescriptive code and 3% use trade-off.

Walls Principia Market Insights Insulation

How Commercial Builders Are Meeting Insulation Requirements: Insights from 150 Builders and Contractors

August 26, 2026

Line chart of the U.S. building products growth index, 2014 to 2025: Arizona, California and Nevada reached 145 versus 132 for all other states, and hold 12% of national demand.

Market Insights DemandBuilder Commercial Construction SupplyBuilder Principia

Could Water Availability Reshape Construction Growth in the West?

August 24, 2026

Four column graphic of how railing suppliers grow without major capacity expansion: operational efficiency, portfolio expansion, strategic acquisitions and channel strengthening.

Market Insights Railing DemandBuilder SupplyBuilder Principia

Four Ways Suppliers Are Unlocking Capacity Without Expanding Operations

August 21, 2026

Map of U.S. steep slope roofing capacity changes, 2025 to first half 2026, marking new or expanded shingle plants such as Atlas in Iowa, Owens Corning in Ohio and GAF's Minneapolis closure.

Market Insights Roofing DemandBuilder SupplyBuilder Principia

What Roofing Capacity Changes Reveal About Supplier Strategy

August 14, 2026

Principia DemandBuilder Siding

Traditional Strength, Alternative Growth: What Today’s Siding Market Reveals About Future Demand

August 11, 2026