Principia

Principia Blog

Bridging Insight into Action

Home / Archives for Industry Expertise / Siding

U.S. Residential Siding Supply and Distribution At A Glance

Principia’s SupplyBuilder® Residential Siding data product provides a channel view of supply through coverage of manufacturer share at a regional level and quantifies product flow through each distribution channel.

Data included in SupplyBuilder® Residential Siding includes:

  • Net manufacturer revenue and share
  • Key suppliers and distribution channels
  • Key takeaways affecting the siding market

 

Industry participants utilize Principia’s SupplyBuilder® to access the data and market intelligence needed to understand product supply and distribution.

For more information about Principia’s SupplyBuilder® for residential siding, contact us today.

U.S. Residential Siding Market Demand At A Glance

Principia’s DemandBuilder® Residential Siding data product provides industry participants with data and insights related to current and forecast demand, headwinds, and tailwinds influencing the siding industry, as well as key takeaways about siding demand in the United States.  

DemandBuilder® Residential Siding was updated in August 2019 with data and insights from 2018 and forecast demand through 2021. For more information about Principia’s DemandBuilder® for residential siding, contact us today.

Five Key Takeaways About Residential Siding Demand

Ongoing trends in the siding industry continue to influence product demand and mix among competing materials. Principia’s DemandBuilder® Residential Siding includes data and insights related to current and forecast demand, as well as the following five key takeaways:

Industry participants utilize Principia’s DemandBuilder® data product to gain access to the data and market intelligence needed to determine current and projected industry demand and insights on market dynamics. The latest update includes data from 2018 and includes forecast demand through 2021.

For more information about Principia’s DemandBuilder® for residential siding, contact us today.

Vinyl siding tops cladding list for 25 years

By: Catherine Kavanaugh

Plastics News

No doubt vinyl siding has critical mass when it comes to single-family housing. It has been the top cladding selected for newly built homes since 1994, giving it a 25-year reign after it took wall share from mostly aluminum and wood but also brick.

Of the 840,000 single-family dwellings constructed in 2018, vinyl siding was installed on 215,000, or 26 percent, compared to stucco on 25 percent, brick on 21 percent, fiber cement on 20 percent, wood on 5 percent and other materials like aluminum siding on 2 percent.

Vinyl siding is king of cladding again, although the crown has slipped from its peak of 40 percent of the distribution in 2002, according to the U.S. Census Bureau, which releases figures about new housing every July in its survey of construction.

The U.S. residential siding market is valued at $7.3 billion as of 2018 and is expected to reach $8.2 billion in 2021, Casey Olson, an industry analyst at Prinicipia Consulting LLC, said in a phone interview.

But new construction is only part of the picture, she added, noting that vinyl siding also is a popular cladding in the expanding remodeling market, where its use outstrips new construction.

In 2018, spending on exterior and interior remodeling reached $172 billion and is expected to grow 1.6 percent this year and 1.1 percent in 2020, according to the National Association of Home Builders, a Washington-based trade group.

Homeowners looking to update their curb appeal tend to replace with like materials so that bodes well for vinyl siding, Olson said. Nowadays they have a wider selection of vibrant colors, smooth modern profiles and products engineered to withstand sunlight and winds of 210 mph, resist moisture and impact damage, and provide energy efficiency if insulated.

Principia puts the size of the siding market in 2018 at 63 million squares. A square is equivalent to 100 square feet. The firm tracks 10 siding materials, which in descending order by volume are: vinyl, fiber cement, brick, engineered wood, wood, stucco, masonry, veneer, polymer composites and others like metal.

Read the full article

Interest in Siding and Trim Steadily Grows

By 

An uptick in renovations nationwide is likely to provide a positive shock to the siding and exterior trim market, as many homeowners are choosing not to move as home prices rise. The desire to renovate coupled with aging existing siding and trim will drive continued growth in the market.

Last year, Principia Consulting estimated that, nationwide, the average age of siding at replacement was 16.1 years—much lower than it has been in recent years. Among high-value homes—those valued at $450,000 and above—the average replacement age of siding was 13.4 years. Lower replacement ages could have a positive impact on the yearly demand for siding and trim products. In addition to age of the current siding, many high-value homeowners are choosing to replace their siding because of a desire to change aesthetics or to upgrade existing products.

“Some of these other discretionary items [such as aesthetics or upgrades], those are the ones that are appealing to manufacturers, because homeowners choose to replace 3 to 5 years sooner [for those reasons] than if they were replacing for just age,” said Casey Olson, an industry analyst at Principia Consulting.

Read the full article

Competition Heats Up in Trim and Siding

As materials improve, the race is on for market dominance.

By 

When it comes to trim and siding, homeowners and production builders share a common desire: They want a material that’s durable and aesthetically pleasing and requires little maintenance. But when price enters the picture, the two groups split: Homeowners can accept higher prices for higher quality, while builders prefer to keep costs at a minimum.

This quality-versus-price tug-of-war is nothing new for the construction industry, but what is new is how emerging technologies can shift the balance one way or the other. With trim, the common trend from our Product Monitor last year was that PVC was gaining ground in a category still largely dominated by wood, as it provided the best durability and least maintenance, albeit with a higher price tag. Now, however, it looks as though PVC isn’t as hot as previously thought. “PVC is a high-end product, and builders want to maximize their bottom lines,” says Casey Olson, an industry analyst at Principia Consulting. “If durability and maintenance are comparable, builders, especially volume builders, will choose the cheaper product.”

Though PVC still wins outright on durability, especially in areas with moisture, Olson and others say warranties on treated wood are starting to become competitive. “Treated-wood products now offer an almost comparable warranty to PVC. And people like wood,” Olson says.

Read Full Article

Now Available – Pro and Retail Channels in LBM Distribution

Pro and Retail Channels in LBM Distribution 2019 is now available for pre-purchase with full delivery planned for Q1 2019. This latest addition to Principia’s subscription-based data products will be delivered in a series of interactive dashboards and key insights summarized in four sections: industry revenue, leading dealers/retailers & relationships, industry growth and customer insights.
Pro and Retail Channels in LBM Distribution 2019 provides a vital benchmark analysis for pro and retail distribution revenue by dealer/ retailer, major product, supplier and region, and provides a year-over-year forecast through 2021. To learn more about this deliverable download the brochure now.

Download Brochure Now: Pro and Retail Channels in LBM Distribution 2019

Polymer Siding Growing at Roughly 5 Percent Annually According to Principia

Polymer Siding: Aesthetic Approach

Manufacturers engineer stylish yet durable siding solutions for homeowners who desire wood without the frequent maintenance.

Qualified Remodeler
AUTHORS Kyle Clapham

Many consumers want the look of real wood on the exterior of their homes but not the continual upkeep associated with actual wood. Vinyl siding requires little-to-no maintenance yet often fails to produce the aesthetic that homeowners seek today. Polymer-based products, on the other hand, offer the appearance of real wood and provide superior moisture management to prevent damage.

The decking industry encountered a similar obstacle years ago, when people became fed up with splinters and called for alternative options. Cellular PVC and composite products filled that void and continue to gain market share today. Although polymer shakes and shingles represent only 2 percent of the siding market, according to Principia, the category is growing at roughly 5 percent annually.

The more exposure that remodelers as well as homeowners have with polymer siding, the more comfortable they will become with specifying and installing these materials. The following products give contractors an opportunity to educate their clients and recommend an appropriate siding solution.

To read the full story Click Here.

From market insights to business strategies, we are ready to discuss your needs.

Call: 610.363.7815
Email: info@principiaconsulting.com

Copyright ©2019 Principia Consulting, LLC. All rights reserved. Privacy Policy.

Receive updates on the building materials and construction industry in areas relevant to your business.

*