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Data Products
- Your source of truth in building and construction.Information at your fingertips – Principia’s menu of data products can be accessed whenever you need them.
- Data Services
  - Demand AssessmentProprietary demand platform
  - Supply AssessmentProprietary supply platform
  - Dealer Location DataComprehensive dealer database
  - Product DistributionLumber and materials distribution
  - Market Data on DemandCustom data extracts
- Reports
  - Demand SnapshotsMarket demand summaries
  - Supply SnapshotsMarket supply summaries
- Customer Experience
  - Contractor SatisfactionIn-depth journey mapping
  - Homeowner JourneyHomeowner purchase journey
Research & Consulting
- Your source of truth in building and construction.Fully customized research and consulting services for those looking to learn, grow or invest.
- Column 2
  - Market AssessmentDeep insights into markets
  - Product InnovationPlanning for product success
  - Go-To-Market StrategyData-fueled market strategy
- Column 3
  - Customer ExperienceInsights to attract and retain customers
  - Transaction SupportMarket based diligence support
About Us
- How We Help
- Our Team
- Careers
- Blog

Search Login Contact Us

Latest Blog Post

Decking Demand Drivers Through 2025

October 23, 2023

The United States residential decking market weakened in 2022 due to wood alternative inventory destocking, decelerating repair and remodeling (R&R) growth, and falling new construction demand. Residential decking demand fell from 3.8 billion linear feet valued at $5.2 billion in 2021 to 3.8 billion linear feet valued at $5.2 billion in 2022.

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Demand drivers for residential windows demand: The U.S. urgently needs more housing. Windows supply constraints have lifted. New energy efficiency tax credits will encourage window replacement. Long-term R&R growth could be stronger than expected. Sales tax hiatus in Florida.

Principia

What Is Driving Residential Windows Demand

October 19, 2023

Key Factors Influencing Doors Demand

Principia

Residential Doors Demand Drivers

September 7, 2023

Key Factors Influencing Trim Demand

Principia

Exterior Trim Demand Through 2025

August 31, 2023

Side by side view of two pie charts showing the price increases passed to customers in 2022 and 2023

Market Assessment Pricing Strategy Principia

Navigating the Impact of Rising Prices: Insights from Principia’s BuilderSeries® Voice of Customer Survey

August 16, 2023

Commercial flooring forecast by product (2023-2025) chart by Principia Consulting

Flooring Principia

The Declining Market Share of Carpet in the Commercial Flooring Industry

July 11, 2023

Image of commercial building stair case and four bullet points of demand drivers for commercial flooring

Principia

Commercial Flooring Demand Through 2025

July 6, 2023

Two pie charts displayed side by side showing the frequency of switching brands in 2023 for builders and the frequency of switching brands in 2023 for installers

Principia

The Impact of Extended Lead Times on Builder and Installer Brand Loyalty

June 16, 2023

Summary of key drivers of residential plumbing fittings and fixtures demand, as also mentioned in the blog post

Principia

Plumbing Fittings and Fixtures: What Is Driving Demand Through 2025

June 14, 2023

Summary of key drivers of commercial roofing demand, as also mentioned in the blog post

Principia

What Is Driving Commercial Roofing Demand?

May 25, 2023